GLOBAL DECISIONS is pleased to offer the internationally acclaimed Storewars business simulation. We are the exclusive U.S. licensee and can also run it in most countries worldwide.

Storewars provides participants with a chance to learn and test strategic management concepts for the Consumer Packaged Goods (CPG) / Fast Moving Consumer Goods (FMCG) industry for both manufacturers and retailers.

Decisions must be made under tight deadlines on areas such as brand segmentation, positioning, promotions, price, discounts, new product development, terms of payment, shelf space allocation, store service levels and category management.

Storewars also recreates the interface between manufacturers and retailers, allowing participants to sharpen their negotiating skills.

In this dynamic, live action total business management simulation, 22-34 participants take charge of a $100 million virtual company, developing strategies, negotiating and making decisions that determine its success.

Participants are divided into five teams, taking control of two retailers and three CPG/FMCG manufacturers which they manage for a virtual two year period. During this three-five day course, the teams interact and compete to capture market share and create value in their businesses.

Key lessons are reinforced through detailed coaching and feedback on the impact of the strategic and tactical decisions made during the simulation. Additionally, there are breakout lectures and sessions that relate the lessons back to real market issues.

Program activities and skill development		Industry-specific learnings
Create and implement company, market, product and customer strategies with the appropriate tactics Manage company resources to reach market goals Cross-functional teamwork Transform information into profitable decisions Soft & hard negotiation skills Communication skills Time management		Brand power & store power: managing mindspace & shelfspace Drivers in the retailer-manufacturer relationship Areas for win-win situations Retailer strategy & tactics Manufacturer strategy & tactics New product development & launch Private label management Private label production Managing product portfolios: manufacturer & retailer perspectives Consumer & shopper marketing

An excellent management development program, Storewars is also used regularly for trade partner networking and relationship development, cross-functional/geographical team-building as well as management assessment and recruitment.

Global Decisions is the exclusive US Licensee for Storewars.net